Resiliency
With a shared commitment to long-term stability, BR Choice works to ensure communities have the resources and support needed to adapt, grow, and thrive. Our approach strengthens systems that keep people connected and neighborhoods strong.
ABOUT US
BR Choice strengthens neighborhoods through strategic investment and partnership. We leverage public resources and private collaboration to support families, local businesses, and the city we call home.

The data reflects progress made through the People strategy to date, capturing verified outcomes across education, health, and workforce efforts.

With a shared commitment to long-term stability, BR Choice works to ensure communities have the resources and support needed to adapt, grow, and thrive. Our approach strengthens systems that keep people connected and neighborhoods strong.
By reimagining underutilized spaces, we help create places that reflect community identity and foster connection. Placemaking ensures neighborhoods are designed with people in mind, supporting pride, belonging, and economic vitality.
Innovation drives how we solve complex challenges. Through creative financing, policy alignment, and collaborative problem-solving, we unlock new opportunities that support sustainable growth and long-term impact.
Mission in Motion
BR Choice Neighborhoods advances HUD’s mission to transform severely distressed housing, spark investment in the surrounding community, and create better outcomes for families. The initiative is guided by three core goals: People, Housing, and Neighborhood.

Partners in Transformation
BR Choice’s strength lies in its partnerships. With public agencies, private investors, and local advocates working toward the same goal, we are building an equitable, thriving Baton Rouge.


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Your partnership can help sustain the progress already underway. Invest in people. Support development. Strengthen community.

about us
Common questions about our neighborhood transformation initiative.
The initiative brings together community members, public agencies, and partners to make coordinated investments in people, housing, and neighborhood systems that support long-term opportunity and quality of life.
Community members, developers, investors, nonprofit organizations, and public agencies can all engage with the BR Choice team. Collaboration and shared commitment are central to how progress is achieved.
We take a long-term, place-based approach. Rather than isolated projects, we align investments around shared goals and community priorities to ensure lasting impact.
BR Choice is supported by federal Choice Neighborhoods funding from the U.S. Department of Housing and Urban Development, alongside local and institutional partners.
Funds support the advancement of housing stability, economic development, infrastructure improvements, and placemaking efforts. Each investment is evaluated for its ability to deliver long-term community benefit.
Neighborhood transformation takes time. BR Choice works in phases, balancing near-term action with long-term planning to ensure progress is sustainable and community-driven.
We're here to answer your questions and share our vision.