People
Improve the lives of families living in the target housing related to their income and employment, health, and education outcomes.
OUR WORK
The BR Choice Initiative brings together public, private, and community partners to reimagine what’s possible in our area. Through strategic investments in people, neighborhoods, and housing, we’re building a better future for families and future generations.

By the Numbers
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Improve the lives of families living in the target housing related to their income and employment, health, and education outcomes.
Create strong, safe, and sustainable neighborhoods by investing in physical improvements which attract private investment, spur economic development and improve amenities and services for residents.
Replace severely distressed public and HUD-assisted housing with high-quality mixed-income housing that is well-managed and responsive to the needs of the surrounding neighborhood.
our work
An integrated investment strategy that fosters sustainable growth and develops long-term opportunity across Baton Rouge, enhancing opportunities for all.

Providing investors with tax benefits for long-term investment planning.

Providing investors with funding for economic development projects.

Delivering tax advantages and incentives for investors focused on planning long-term investments.

Partners in Transformation
BR Choice Neighborhoods is led by the East Baton Rouge Parish Housing Authority in partnership with local government, private developers, investors, and community-based organizations. Through coordinated public-private collaboration, we are aligning housing redevelopment, economic opportunity, and neighborhood investment under one unified strategy.


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Discover how strategic investments and community collaboration are rebuilding Baton Rouge with purpose and vision.

our work
Common questions about our neighborhood transformation initiative.
The initiative brings together community members, public agencies, and partners to make coordinated investments in people, housing, and neighborhood systems that support long-term opportunity and quality of life.
Community members, developers, investors, nonprofit organizations, and public agencies can all engage with the BR Choice team. Collaboration and shared commitment are central to how progress is achieved.
We take a long-term, place-based approach. Rather than isolated projects, we align investments around shared goals and community priorities to ensure lasting impact.
BR Choice is supported by federal Choice Neighborhoods funding from the U.S. Department of Housing and Urban Development, alongside local and institutional partners.
Funds support the advancement of housing stability, economic development, infrastructure improvements, and placemaking efforts. Each investment is evaluated for its ability to deliver long-term community benefit.
Neighborhood transformation takes time. BR Choice works in phases, balancing near-term action with long-term planning to ensure progress is sustainable and community-driven.
We're here to answer your questions and share our vision.